From being entrepreneur-friendly to its rich history and excellent schools, these are just a few reasons a recent post published by the Austin American-Statesman dubbed Corpus Christi the "most promising city in Texas."
With such characteristics, it won't be surprising to see more people flock to the "Sparkling City by the Sea." So, why not take advantage of that by renting out your Corpus Christi properties? If you implement the right real estate marketing strategies, you can turn your investments into profit generators.
The experts here at PMI Corpus Christi have shared innovative real estate tactics to help you get started, so read on.
1. Set the Right Price
One of the most effective property sales tips that also works for rentals is setting the right price. Fair pricing can increase the likelihood of attracting buyers or potential renters.
By contrast, a too-high price can lead to your property sitting too long on the market. Corpus Christi is currently a "buyer's market," with homes selling in about two months or less. If you overprice, your property can stay unsold for longer.
Likewise, rents that are too high can lead to extended or high vacancy rates. Conversely, underpricing cuts into your sales or rental profits.
To determine the right price and market your properties effectively, get them professionally appraised. The best real estate management and brokerage companies use state-of-the-art valuation technology to produce accurate findings.
2. Back Listings With Visual Proof
Creating engaging property descriptions is a must with real estate rentals or sales, as they tell your properties' stories. However, prospective buyers or tenants may remain skeptical if they don't see any visual proof. So, back your claims up with high-quality photos and videos of your properties.
3. Market Your Community Too
Use high-quality photos and videos to show off your neighborhood, too. Highlight the very best of what your community has to offer, including the following that are closest to your property:
- Fire and police departments
- Shopping and dining establishments
- Parks and recreational sites
Including the above in your marketing campaigns can give buyers or renters insights into the area's beauty and quality of life.
4. Market Your Properties as Pet-Friendly
According to Dogster.com, two in three U.S. households own a pet, while nearly six in ten Texans are pet owners. The publication also noted that many Texans care more about their pets' diets than their own. After all, for many, pets are as much a part of the family as humans.
So, consider marketing your rental properties as pet-friendly. Doing so can expand your tenant pool and attract more reliable tenants, as pet owners tend to be more responsible.
Real Estate Marketing Done Right
From setting the right price to using high-quality photos and videos and telling the world your properties welcome pets, these are some of the top real estate marketing strategies you should implement. They can help you attract the right buyers or renters, helping boost property investments' sales or rental income.
At PMI Corpus Christi, we can do all that and more. We provide full-service property management and brokerage solutions to Corpus Christi property owners. We're locally owned and operated, but we're also a proud franchisee of PMI, a larger company with over 20 years of property management experience.
Contact us today for your free property analysis!
